How I market and design for a leading K-12 Private School
- Strategized, ideated, and implemented marketing campaigns across all channels: print/mail, digital, email, social, events, and more.
- Performed weekly website updates including improvement of UI, content accuracy, and relevancy.
- Optimized and monitored all social media postings and other channels to ensure top ROI, and conversion rates resulting in 82% increase in engagement.
- Ensured all press materials, social and website content, and other related media followed brand guidelines and marketing best practices.
- Created, designed, and produced annual fundraising event microsites, from inception to shipped product, leading to highest conversion rates in school fundraising history.