UI & UX Design

B2B SaaS Website - ABM Agency in the SMB space

SCOPE OF PROJECT
UI & UX Design
Website Design
Brand Identity
ABOUT THE PROJECT

As the lead graphic designer on the project to redesign Ignitium's website, I spearheaded the transformation of a very outdated site into a modern, visually compelling platform that aligns with our newly developed brand identity. I crafted a comprehensive visual strategy, creating user personas, and wireframes to ensure an intuitive and engaging layout optimized for various devices. Collaborating closely with web developers, designers, and marketing teams, I created and integrated design elements with functionality and content, focusing on key messages and value propositions. We established a new brand identity application, meticulously applying it across all visual aspects of the site to maintain consistency and coherence. My responsibilities included managing feedback incorporation, conducting thorough quality assurance testing, and providing post-launch support to refine the site based on user feedback and performance analytics, ensuring an effective and engaging user experience.

VIEW LIVE WEBSITE

  1. Project Planning and Strategy: Developed and executed a comprehensive design strategy aligned with the website's goals and target audience.
  2. User Experience (UX) Design: Created user personas, journey maps, and wireframes to ensure a user-friendly and intuitive website layout.
  3. Visual Design: Designed the overall visual aesthetic, including color schemes, typography, and imagery, to create a cohesive and engaging user experience.
  4. Responsive Design: Ensured the website design was fully responsive and optimized for various devices and screen sizes.
  5. Collaboration: Worked closely with web developers, content creators, and marketing teams to align design elements with functionality and content strategy.
  6. Prototyping: Developed interactive prototypes to illustrate design concepts and user flows for stakeholder review and feedback.
  7. Brand Consistency: Maintained brand consistency throughout the website by adhering to Ignitium's branding guidelines and visual identity.
  8. Feedback Integration: Incorporated feedback from stakeholders and users to refine and improve design elements.
  9. Quality Assurance: Conducted thorough testing to ensure the website's visual elements were accurately implemented and met design specifications.
  10. Launch Preparation: Collaborated with the development team to prepare for the website's launch, ensuring all design elements were finalized and aligned with the project timeline.
  11. Post-Launch Support: Provided post-launch support and design updates based on user feedback and performance analytics.

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Connect on Linkedin
seiersenj@outlook.com
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