How I helped create their new brand

ENGIE Insight’s marketing team spent the spring, summer, and fall of 2019 preparing for a momentous launch of a new brand with a global audience in October. Along with the Creative Team at ENGIE Insight, I developed an entirely new brand identity to show ENGIE Impact's true colors to the word, and coordinated production work to ensure the brand was ready to make an impact. Bold and unapologetic, the new ENGIE Impact brand identity centers around like, aspirational photography that shows the blend between nature and civilization.

In addition to supporting the Marketing Department in the creation os social media assets, tradeshow deliverables,, and other weekly projects, it was my responsibility to update all the pre-existing ENGIE Insight sales collateral to the new ENGIE Impact brand styles. The collection of over 200 assets, including eBooks, white-papers, presentations, infographics, and more took almost 5 months to complete.

It was my responsibility to source, purchase, treat, and export 100+ new brand images

With the formation of the new ENGIE Impact business unit, the Marketing Team decided to develop a bold, bright, aspirational brand identity focused on stunning photography.

It was my responsibility to source, purchase, treat, and export 100+ new brand images, ensuring proper production for both web and print use. Additionally, I worked with my Creative Director to develop the new ENGIE Impact Brand styles and guidelines, which are now utilized by the entire ENGIE Impact team globally.

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