In 2019, ENGIE Insight’s marketing team spent several months preparing for the global launch of a bold new brand: ENGIE Impact. As part of the Creative Team, I helped develop a refreshed brand identity that showcased ENGIE Impact’s mission and visual voice—aspirational, dynamic, and unapologetically bold. The visual system centered on powerful photography that blended nature and urban life, symbolizing the company’s role in building a sustainable future. My role involved coordinating and producing assets across digital and print channels to ensure the brand was launch-ready. I led the visual overhaul of more than 200 pieces of sales collateral—including eBooks, whitepapers, presentations, and infographics—transitioning each asset to the new brand system over the course of five months. I was also responsible for sourcing, purchasing, editing, and preparing over 100 brand-approved images for both web and print applications. In addition to weekly marketing support across social media, tradeshows, and campaign assets, I partnered with my Creative Director to help establish the ENGIE Impact brand guidelines—now used across global teams.
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