Prospects struggled to understand what value ENGIE Impact actually provides, how the services connect over time, and why ENGIE Impact’s approach is different from point solutions
I owned the end-to-end design of the page, from early concept through final delivery.
My responsibilities focused on:
Shaping the overall visual and content structure of the SRM Journey experience through custom campaign collateral, landing page, homepage module, and sales enablement content.
Designing custom UI visual elements inspired by platform data, workflows, and analytics to bring a more product and data‑focused credibility into the brand for the first time.
Creating modular, reusable components that balance marketing expression with system thinking and standards.
Establishing a narrative‑driven layout that uses design, not just copy, to guide users through the SRM journey step-by-step.
The content prioritizes understanding over exhaustiveness, introducing concepts progressively rather than all at once.
The layout emphasizes scannability, strong hierarchy, and visual pacing to support fast decision-making.
Content is structured as a clear progression, helping users see how SRM evolves from insight to action and long-term value.
The design applies a refined, modern visual language to reinforce ENGIE Impact’s position as a strategic, enterprise partner.
Facilitated working sessions with marketing and strategy stakeholders to define the SRM story
Developed low and mid-fidelity layouts to validate content flow and hierarchy
Designed final layouts and components in Figma using component design systems
Partnered with developers to ensure accurate implementation and responsive behavior
Just want to know more? I'd love to share more work samples or details.
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