Product Design
Brand Design
UX/UI
The Boot 'n' Buckle Bonanza was a Benefit Auction held at Northwest Christian Schools in 2022. This fun annual event was being held back by a tired marketing process, but the team had big dreams for what the event could be. After researching an iterating, I decided to create an above-and-beyond event experience. I led a complete overhaul of the event brand design and approach to marketing & communication for this event at Northwest Christian Schools. Following the "Design Thinking" process, I conducted research and decided I needed to create a product to best serve this community and reach the goals of the organization. I designed and produced the event microsite, branding identity, marketing collateral, social media strategies, and more to ultimately achieve a sold-out event that surpassed the fundraising goal by 48%.
Visit Live Site
What does this event need to achieve?
Raise $150,000 for Teachers, Technology, and Tuition Assistance at NWCS.
Sell 300 tickets to the in-person auction, to people who are excited to participate and support the mission of the school financially.
Facilitate Community Engagement. Create an event experience that helps attendees feel like they belong to the community.
This fun event was being held back by a tired marketing process, but the team had large dreams for the event this year. We collaborated to created an above and beyond event experience. I led a complete overhaul of the design process and approach to marketing and communication of this annual event.
To do this, I did three main things: Created a visually engaging brand identity for the event, migrated processes to digital solutions and train team members on how to execute them, and developed products that achieved goals.
How did I solve the problem?
Conduct Community Research, Interview Stakeholders - What Do People Need?
Design and produce an Event Microsite (built in Webflow), and a marketing strategy that will achieve goals.
Ideate on a multi-stage microsite to support various stages of event process.
First, I developed a brand identity and system for the event. This included logos, color palette, fonts, icons, hero images, and more. The goal was to release a marketing campaign that was unified across all channels, and reflected the messaging.
Simple and dynamic logo
"western roundup" themed marketing collateral
Next, I created an event microsite - in stages! To solve for a major problem of people feeling overwhelmed by all the auction information in the past AND having complex information to release that pertained to different stages of the event process, I created a microsite that could grow with us.
The first stage had a simple goal: show people how easy it could be to support the auction - as easy as 1, 2, 3!
Supporting the Auction is easy as 1,2,3!
The scalable microsite grew with us - constantly changing to support current communication needs
The microsite existed in three main stages:
Stage 1: Donate, Sponsor, Buy Tickets
Stage 2: Why should I attend?
Stage 3: Tickets are sold out, can I still participate?
Just want to know more? I'd love to share more work samples or details.
Connect on Linkedin
