As the lead designer, I was responsible for driving the creative direction, user experience, and execution of the redesign from concept to launch. My focus was to:
Define a modern, modular design system aligned with SaaS industry standards
Collaborate cross-functionally to distill our value into digestible, clear messaging
Create a compelling visual narrative centered around our platform and data offerings
Elevate the site’s visual aesthetic with refined typography, whitespace, and UI polish
Champion user-first thinking throughout information architecture and interaction design
Our team set out to completely reimagine Ignitium.com — improving navigation, clarifying our value props, modernizing the design, and positioning the brand as a premium SaaS solution for enterprise B2B marketers.
Simplified navigation and content to help users quickly understand who we are and what we offer.
Content now focuses on real product benefits and use cases instead of vague, generic language.
The new design visually highlights Ignitium’s capabilities through product visuals and data-driven storytelling.
Clean layouts, refined typography, and responsive design elevate the brand to SaaS industry standards.
Introduced new product-focused pages, including the Ignitium App and modular feature overviews.
Designed flexible, component-based layouts with scalable UI patterns and reusable content blocks.
The new design visually highlights Ignitium’s capabilities through product visuals and data-driven storytelling.
Added subtle animations and hover states to guide interaction and enhance storytelling.
Condensed content structures to reduce friction, minimize scroll depth, and surface key information faster.
Produced 100+ custom illustrations and product UI modules to support marketing and storytelling across the site.
Led design workshops and processes with internal design team and key stakeholders
Created wireframes, UI components, and design system documentation in Figma
Collaborated with content and dev team members from weekly stand-ups to ad-hoc brainstorms and problem-solving sessions
Assisted with development to ensure pixel-perfect implementation across devices and thorough QA process
Ignitium CEO
Ignitium CRO
Just want to know more? I'd love to share more work samples or details.
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